Do you prefer to have a nice, clean, and pleasant place to live; or a real mess where you can’t find anything? For a web analyst, it’s easier to get those skills when you’re in category #1.
Well, your Google Analytics account is like your home. OK I might exaggerate a little bit, but you got [...]
Addthis is often seen on blogs and other social media things. They have a small widget such as the one appearing at the bottom of this article. It gives the choice to bookmark or share the page with several services.
Track interactions with social networks.
In a social networks perspective, that would be interesting to track those [...]
Brian Clifton has published an awesome script to track outbound links. We were early and avid users of this. However, over time, some limitations have appeared.
Back to last year, Julien Bissonnette, a fellow web analyst here at Magnet, first contacted Brian with a fix to detection of existing GA code in the onclick event, with [...]
We found a bug some time ago, still unresolved. While looking at “Goals overview” report, goals are listed correctly. As an exemple, we got 148 conversions, including 39 on goal 1 (click on Adsense).
But the fun comes when you click on goal 1, to get details on conversions for this specific goal.
Huh? 148 conversions, [...]
In order to get your external campaigns tracked within Google Analytics, you need to tag destination URLs. You also need to be aware on some technical pitfalls.
The utm_source paramater is the only parameter really required.
Although Google claims that utm_source, utm_medium and utm_campaign parameters are required, utm_source is the only one really required. If you [...]
Break down in Map Overlay report is only available for United States by default.
As we have already shown, it’s still possible to get regions, such as Canadian provinces, with a custom report on region dimension. However, this is not the best in a usability point of view.
Greasemonkey script to add region drill down in [...]
You probably already measure your external campaigns (if not, it’s never too late, do it now!). But what about your internal campaigns? Even though a campaign is internal, on your own website, there’s no reason for not measuring it. Banners and text links consume some of your precious web estate. Do you maximize their potential?
Leveraging [...]
If you’re among the users of Google Analytics v1, you probably miss the break down by Canadian provinces. You’re now stuck with cities and no other choice to drill down.
No other choice… Really? Some have already shown how to create a filter to only include traffic from a selected province. However, it’s still annoying to [...]
How visual can be a good old map! That’s probably why map overlay is so appreciated by our clients.
Google seems to have brought a particular attention to details on Eastern Asia. Move your mouse on China and the number of visits is displayed.
Go a little bit farther to south-east and you’ll land on Taiwan. China [...]
