Link Building
In their ranking algorithm, search engines give additional weight to a website that has hyperlinks coming from other sites. The reason is simple: from a search engine standpoint, external links are seen as editorial votes that one website gives another. The more links a website has, the higher it will rank in search engine results.
The more competitive the market, the higher the number of inbound links a website must possess. In competitive markets, site analysis is no longer sufficient to determine which sites deserve to rank among the first results. By analyzing a site’s inbound links structure, it is possible to analyze its credibility, which provides a much more objective measurement than site analysis does. Here are examples of link building tactics we can provide:
Press Release and Article Distribution
Publishing press releases online is an excellent way of generating visibility and quality links that will improve the site’s ranking. We recommend creating and publishing articles online as a search engine optimization strategy. While increasing the volume of quality content on the site, this strategy also creates links that improve visibility and ranking. The article or press release can then be submitted to all the sites that publish royalty-free articles. These websites provide third parties with content for use on their own site, on condition that the content is not altered. This content will then be reused on a number of sites, where the links inserted into the articles will help improve your visibility and search engine rankings.
Directories
There are thousands of directories (free, fee-charging or requiring an external link, generic or thematic) where you can list your website. Generally speaking, directories require the site’s URL (usually the home page, though it is sometimes possible to insert a link to an internal page), the desired anchor as well as a description and keywords. Care must be taken to create anchors that include keywords, as identified in the keyword analysis report. Several factors must be considered when selecting a directory, including its PageRank and its theme.
Social Media Optimization (SMO)
Social media optimization is a set of methods for generating publicity through social media, online communities and community websites. In other words, this strategy consists of using websites based on information and media sharing such as MySpace, Digg, YouTube and StumbleUpon. If used effectively, this strategy has the potential to generate a high number of links. The difficulty lies in creating the appropriate type of content. A page with captivating information will work well on a site like MySpace, while reviews of the content found on your site will be appropriate on StumbleUpon. A story that generates interest will be suitable on Digg, while a video will be right for YouTube. In every case, these sources of traffic and links should not be neglected.
