Code Conformity

“On Site” Optimization

“On Site” optimization is the first step in the process. It consists of optimizing the HTML tags in order to satisfy search engine criteria. The objective of a code conformity analysis is to provide recommendations for the purpose of ensuring optimal positioning potential for your website. We can provide concrete recommendations while minimizing the extent of the visual modifications required. In order to maximize the impact of these strategies, “on site” optimization should be deployed in conjunction with a keyword and wire frame analysis.

CMS and URL Optimization

Content management systems (CMS) are used on most websites these days. We have worked with various CMS platforms in past projects. Consequently, we have a wealth of expertise in using such platforms in relation to SEO. The purpose of these recommendations is to both simplify the URLs and increase their contextual value, so as to improve search engine positioning.

We evaluate the following elements:

  • Titles
  • Meta tags
  • Headings
  • Alt tags
  • Structure
  • Utilization of emphasis tags
  • Outgoing links
  • Contextual links
  • Footer text
  • Dynamic content and multimedia
  • File names and repertories
  • URL re-writing
  • Utilization of JavaScript
  • Utilization of frames
  • Site architecture and maps
  • HTML validation

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