Web Analytics

Our web analytics experts will work with your own existing tools or, if necessary, help you select and implement new ones.

Behavioural Analysis

Using our vast experience with all the major solutions in the market such as Omniture, WebTrends, Hitbox, ClickTracks, HBX and Google Analytics, we will identify your needs in clickstream analysis, and produce clear and precise guidelines to implement any of these tools. By following industry best practices and by introducing some cutting edge innovations, we will deliver strong, reliable and flexible implementations as the foundations of your web analytics process.

Attitudinal Analysis

Clickstream is not enough to capture your visitors’ intent. In order to fully understand the “why” of their visit, it’s best to simply ask them directly. An online survey, for example, could help gather qualitative data that could compare with quantitative data obtained via your available web analytics tools.

Competitive Analysis

Since the web is a vast ecosystem, you cannot measure your success by only looking at your own website. We will help set up a competitive watch that can take into consideration the whole environment in which you are evolving and also leverage your strategies as well those of your competitors.