Performances Services
SEO and paid search are the two main approaches that take advantage of the power of search engines to bring qualified visitors to your website. But once they land on your site, the average visitors stay only a few seconds, which is not a long time to engage in a dialogue with them. Below are several complementary approaches to search engine marketing Magnet offers in order to further improve your interaction with potential customers.
Web Analytics
A Web Analytics implementation is essential to measure search marketing efforts. There are numerous solutions available and we can help you decide which one best fits your needs and more importantly, teach you how to use it effectively.
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Landing Page Optimization
Landing page optimization is currently the most underused search marketing approach to increase the conversion rate. However, when a comfortable ROI has been reached through paid search, working on your landing page can skyrocket your conversions and furthermore decrease your spending.
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Conversion Path Analysis
Post-click analysis enables you to validate the effectiveness of your website. By performing a conversion path analysis, we can help your determine potential pitfalls in your conversion funnel.
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KPI and ROI analysis
What are your online objectives? Which key performance indicators (KPI) will be used to measure your efforts? These questions need to be answered before starting any search marketing campaign.
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