Monitoring and Optimization

Ongoing monitoring and optimization will make the difference between a good paid search campaign and a great one. A campaign that is not closely monitored could quickly run up costs of thousands of dollars on untargeted traffic. We evaluate the following:

  • Keywords
    Does the keyword have a good conversion rate or a poor one? Should we increase or reduce its maximum bid?
  • Text ad
    Which ad has the highest click-through rate (CTR)? Which has the highest conversion rate? Is there a specific call to action phrase that works better?
  • Search engines
    Which search engines are the cheapest? Which drive the most conversions?

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Magnet Search Marketing clients

Featured Case Study

Advanced Paid Search Strategies

GM Optimum’s inventory is very broad and can contain more than 500 different models at any time. It quickly becomes challenging to manage the keywords to fit only the available car models.

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