Paid Search

Paid search advertising uses sponsored search engine listings to drive traffic to a website. The advertiser bids for search terms and the search engine ranks ads based on a competitive auction as well as other factors.

The Bidding System

All providersoffer the possibility of bidding on keywords relevant to your business. A link to your site, along with a short text ad appears in the sponsored search list when that word or phrase is part of a web search. Your position in the list mostly depends on how much you are prepared to pay or bid for a keyword (although there are other variables). You only pay your keyword bid price when someone clicks on your link.

Initial Considerations

Determining your business and website objectives prior to launching a paid search campaign is important to ensuring a successful investment. Clarifying your campaign metrics – how you define a ‘successful event’ – will make sure that your marketing spending is allocated efficiently.
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Campaign Creation

Understanding and choosing the right keywords in your target customer’s buying cycle means that you will have better control over attracting the right type of customer at the right time. By creating ad copy that is relevant to your keywords and landing pages, search engines will reward your relevancy through better positioning and a lower cost per click (a positive Quality Score).
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Monitoring and Optimization

After creating and launching your campaign, ongoing weekly and monthly monitoring helps reduce waste and focus your marketing dollars on the keywords that are delivering the highest ROI. By analyzing web analytics, Magnet will provide insight and accountability on campaign performance.
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Reporting

Through comprehensive reporting, Magnet will outline the overall and the specific performances of a paid search campaign. Key lessons will be highlighted and based on the results, the next steps to take will be presented before implementation.
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