Lovely weather here for this second day of Microsoft / Bing Search Summit in Seattle.
Have your heard about the upcoming Microsoft pubCenter ? Actually in Beta, this Microsoft’s new program is the equivalent solutions offered by Google AdSense. And it’s about to be officially launch in the next few weeks.
It offers the ability for website [...]
While Google continues to develop new products like Google Wave, I’m in Seattle attending the Bing / Microsoft Search Summit.
The event is taking place at the Westin Bellevue and the event itself sounds like an “SES” Microsoft .
This morning, we’ve had the Keynote presentation from Satya Nadella, SVP of Microsoft’s Online Services Division. The presentation [...]
During the last years, I worked with a lot of Website development company … and it’s always a pain for them to keep a good natural ranking after the redesign.
Why?
Because when a page or a document is moved within a website during its redesign, search engines must be notified of its new location. If this [...]
Do you prefer to have a nice, clean, and pleasant place to live; or a real mess where you can’t find anything? For a web analyst, it’s easier to get those skills when you’re in category #1.
Well, your Google Analytics account is like your home. OK I might exaggerate a little bit, but you got [...]
Addthis is often seen on blogs and other social media things. They have a small widget such as the one appearing at the bottom of this article. It gives the choice to bookmark or share the page with several services.
Track interactions with social networks.
In a social networks perspective, that would be interesting to track those [...]
Brian Clifton has published an awesome script to track outbound links. We were early and avid users of this. However, over time, some limitations have appeared.
Back to last year, Julien Bissonnette, a fellow web analyst here at Magnet, first contacted Brian with a fix to detection of existing GA code in the onclick event, with [...]
We found a bug some time ago, still unresolved. While looking at “Goals overview” report, goals are listed correctly. As an exemple, we got 148 conversions, including 39 on goal 1 (click on Adsense).
But the fun comes when you click on goal 1, to get details on conversions for this specific goal.
Huh? 148 conversions, [...]
In order to get your external campaigns tracked within Google Analytics, you need to tag destination URLs. You also need to be aware on some technical pitfalls.
The utm_source paramater is the only parameter really required.
Although Google claims that utm_source, utm_medium and utm_campaign parameters are required, utm_source is the only one really required. If you [...]
Break down in Map Overlay report is only available for United States by default.
As we have already shown, it’s still possible to get regions, such as Canadian provinces, with a custom report on region dimension. However, this is not the best in a usability point of view.
Greasemonkey script to add region drill down in [...]
You probably already measure your external campaigns (if not, it’s never too late, do it now!). But what about your internal campaigns? Even though a campaign is internal, on your own website, there’s no reason for not measuring it. Banners and text links consume some of your precious web estate. Do you maximize their potential?
Leveraging [...]
