Live from Microsoft / Bing Search Summit 2009 - Part 1

Posted on June 4, 2009

bing_search_summitWhile Google continues to develop new products like Google Wave, I’m in Seattle attending the Bing / Microsoft Search Summit.

The event is taking place at the Westin Bellevue and the event itself sounds like an “SES” Microsoft .

This morning, we’ve had the Keynote presentation from Satya Nadella, SVP of Microsoft’s Online Services Division. The presentation has been mainly focus on the evolution from Live Search to Microsoft’s new search engine Bing ; and the recent improvements of the AdCenter Advertising platform.

There are interesting new features that will come up soon : Display Ads available in AdCenter, new search marketing functions in Adcenter (campaign level targeting, new geo-targeting options,…). Unfortunately, not all of those new features will be available in Canada…

This afternoon, we’ll visit Microsoft Headquarter and take a tour at the Company Store (Who want’s a copy of Windows 7?).

I’ll follow up tomorrow with new information about the Summit and will let you know if I had the chance to meet Bill…

Meanwhile, take a look at YouTube’s Bing channel and give us your feedback on those TV commercials (I really liked the “Hawaï” one).

This post was written by Gautier

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