Nick Barbuto

Director of Digital Solutions, Toronto

Nick is the strategic lead of the interactive media product at Cossette Toronto. His client list over the years has included Bell Canada, Nike Canada, Coca-Cola, BMO Financial Groupand General Motors of Canada, among others. A seasoned online marketer with hundreds of display and search campaigns under his belt, Nick and his team continue to bring new campaigns to life online and within new interactive media environments, such as in-game, mobile and interactive out of home.

Nick was selected as one of Canada’s “Ones to Watch Under 30” by Marketing Magazine, has contributed to five Media Innovation Award-winning (MIA) online campaigns and has been an Internet category judge for the 2002 MIAs.

He has also contributed at an industry level through many industry speaking engagements and through his work at the Interactive Advertising Bureau of Canada (IABC) where he was an active member of the Board of Directors in 2003 and 2004.

Outside of work, Nick has utilized all forms of search marketing, since as far back as 2000, to launch and grow numerous online properties – his largest is now over 650,000 unique users and 6 million page views per month

Featured Clients

Magnet Search Marketing clients

Featured Case Study

Advanced Paid Search Strategies

GM Optimum’s inventory is very broad and can contain more than 500 different models at any time. It quickly becomes challenging to manage the keywords to fit only the available car models.

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